Self-pour as a differentiator at Alright Brewing Co.

Who is Alright Brewing Co.

Founded in 2018 by Frederico Luz and Igor Martins, Alright Brewing Co. was born in Curitiba with a clear proposition: to create an “easy going” space where customers feel comfortable slowing down, trying new things, and enjoying the moment. The project brings together a bar, its own 500 m² brewery, and a 700 m² beer garden, working as a complete ecosystem of consumption and experience.

The brand concept starts from the idea of deserving a break — “brew up, chill out” — and everything in the space was designed to support that promise, from the architecture to the service model.

The origin of the project: from consumer to entrepreneur

Before becoming entrepreneurs, the partners came from the corporate world and had years of experience as customers of bars and breweries. That experience revealed recurring gaps: inefficient service, little clarity in the offering, and inconsistent experiences.

The decision to make their own beer came before the bar. It took three years of testing before the project matured and evolved into a physical space that brought together production, consumption, and customer relationships.

Planning: why the bar needed to be different

During planning, it became clear that just producing beer would not be enough to make an impact on the market. The bar would emerge as a strategic channel to:

• move part of the production,
• test styles,
• and build a direct relationship with the end consumer.

With no outside financing, the project moved forward on its own resources, facing challenges common to entrepreneurship: unreliable suppliers, delays, and constant adjustments until the operation was consolidated.

The choice of myTapp self-pour

Self-pour was not a later add-on. It was part of Alright’s conception from the start. The partners already knew the model as customers and saw it as a way to give consumers autonomy without giving up control.

The decision for myTapp came from a differentiator that goes beyond flow control: intelligence, data, and the ability to understand customer behavior in real time.

According to Frederico Luz, the system made it possible to access registration information and consumption patterns that help assess what works best in the portfolio and in the experience offered.

How the operation works in practice

Today, Alright operates three fronts (bar, brewery, and distribution) with a lean team of nine people, serving about 500 customers per day. Self-pour keeps a constant flow even during peak periods.

The beer wall features house styles, designed for high drinkability, encouraging experimentation and repeat visits. All consumption (beers, food, and store) is centralized on the myTapp card, reducing lines and simplifying checkout.

An experience that generates engagement and organic media

The impact of the model goes beyond operations. The environment invites customers to stay, move around, and interact. The beer garden becomes an extension of the consumer’s home, with families, pets, and groups mingling naturally.

This experience is reflected in positive reviews and a constant presence in organic media, highlighting freedom of choice, prepaid-card self-pour, and the comfort of the space.

Observed results

What decision-makers can learn from Alright

The Alright case shows that:

• self-pour can be a central part of brand strategy,
• customer autonomy increases satisfaction and consumption,
• operational data helps the portfolio evolve,
• a well-designed experience reduces friction without losing hospitality.

More than technology, success lies in the consistency between concept, space, and operation.

FAQ – Frequently asked questions

Does self-pour reduce the role of the staff?
No. It redirects the team’s focus to experience, support, and hospitality.

Does it only work for breweries with their own beer?
No. The model applies to bars, brewpubs, and high-traffic operations.

Do customers accept self-pour well?
Yes. According to the partners, customers like pouring for themselves when the experience is clear and smooth.

Does the system help with financial control?
Yes. Centralizing consumption makes management and data analysis easier.

Is it a scalable model?
Yes. Alright is already considering future expansion while keeping self-pour as its foundation.