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Events and Festivals

Fewer lines, more sales, and real-time data.

Intelligent self-service, real-time data, and total consumption control. Speed, consistency, and profitability at every tap.

Couple sitting at a table in a modern bar, urban setting, chatting and drinking a glass of draft beer
Our Clients
Colorado logo
brahma logo
of course
Amstel logo
logo  Ambev
Benfica stadium logo
Challenges

Major events require fluidity, impact, and technology that never fails.

When thousands of people are moving at the same time, every second counts. The perception of quality comes from flow, consumption, and experience—and that’s where myTapp’s innovation makes the difference.

Queues that compromise the experience and harm reputation

Long lines discourage attendance, reduce consumption, and generate complaints—a direct threat to the reputation of the event and its sponsors.

Activations with no impact and difficult to measure

Brands want memorable activations, but few formats deliver experience, scale, and reliable data to prove ROI.

Complex temporary infrastructure

Limited power points, reduced space, unstable connectivity, and multiple suppliers make each installation a logistical challenge.

Heavy reliance on large teams to handle peak demand

Events can’t stop. But recruiting, training, and coordinating large temporary teams increases costs and reduces predictability.

Features

Scalable self-service for high-demand events, open bar, or chargeable events.

Our technology transforms points of consumption into agile, connected structures that deliver fast service, operational control, and strategic data for sponsors.

Smart stations

Walls and totems create striking and memorable points of consumption, ideal for brand activations and better flow distribution.

Cashless integration

The consumer activates the tap with a card, wristband, or app. Self-service with a predefined volume for quick and accurate consumption.

High volume without bottlenecks

Each tap is an active service point. More taps mean more people can serve themselves simultaneously.

Impactful Activation

Experiences that transform consumption into brand activations and engagement, resulting in satisfaction and spontaneous marketing.

Custom installation

Walls with a customizable number of screens, designed to match the event’s identity and deliver a high-quality, memorable visual experience.

Real-time data

Metrics by tap, time, and product, with instant insights for reporting, inventory, and activation performance.

Benefits

An enchanting experience. An operation that delivers results.

myTapp brings efficiency, control, and engagement to major events and activations throughout Brazil.

up to 50% increase in average ticket Self-service removes barriers to experimentation, expanding the product mix and encouraging higher-value choices, with a direct impact on the average ticket and margins.
average of 60% less time spent on customer service While one attendant serves one customer, ten myTapp taps can serve ten people at the same time—delivering up to 60% faster service during peak hours.
up to 80% less staff required Less need for staff even during peak events. Automation reduces the impact of absences and turnover, allowing the on-site team to focus on the experience while the system handles the rest.
Step by Step

A complete system that transforms the experience of serving draft beer.

From installation to the first glass served, everything in myTapp is designed to simplify your routine and maximize results. No technical complications, no operational noise.

myTapp system installation kit

1. Automation installation

Automation applied to the beer dispensers already used by suppliers, with no complex construction required. In just a few hours, the system is ready to support sales and event flow.

Woman holding her wristband close to the RFID reader to activate the myTapp beer tap

2. Activation integrated into the event system

The public activates cashless consumption via QR code, card, or wristband, integrated into the event's operation to ensure speed and fluidity.

Man serving draft beer at a myTapp self-service tap

3. Self-service and automatic control

Customers serve themselves directly from the tap in a predefined volume. The system records the volume, time, and product type in real time.

Contactless card payment

4. Billing and automatically recorded data

Consumption is automatically debited, and all information is sent to the system—without manual intervention.

Image of the myTapp sales manager screen

5. Analytical dashboard for managers

View reports by tap, product, and time, comparing the efficiency of points of sale within the event, for quick decisions and less waste.

Kit de instalação  do sistema de autosserviço de chopp myTapp Woman holding her wristband close to the RFID reader to activate the myTapp beer tap Man serving draft beer at a myTapp self-service tap Contactless card payment Image of the myTapp sales manager screen

Turn consumption into experience and experience into results.

Talk to our team of experts and discover how our technology can elevate your event to the level that your audience and sponsors expect.

Get in touch
Recommended products

Discover the ideal solution for your event.

Every operation has its own pace. Our products are designed to perform, from large festivals to corporate events.

myTapp FAST automated beer tap in black aluminum and yellow acrylic
Logotipo myTapp em preto

FAST®

Patented myTapp technology with predefined draft beer volume, adapting self-service to any tap. Ideal for high-volume operations, with greater control and efficiency in service.

Key features:

- Unlimited number of taps
- Pre-set beverage volume
- Ideal for walk-in coolers or draft beer dispensers/pre-coolers
- Compatible with any existing tap
- Quick and easy installation
- Automatic serving in about 15 seconds per glass
- Ideal for open bar or paid bar operations
- Precise control of liquid and foam

Learn more about myTapp Fast
Testimonials

Clients who use it, recommend it.

See how producers integrated cashless and plug-and-play technology without complicating the event routine.

“I have known myTapp for quite some time, I trust them a lot, and it is an experience that completely changes the event. So, for me, it's sensational.”

Customer profile picture
Robson Cristhyan Mosele
Customer Success Manager | Guru Agency

“Faced with a project that was new and complex for me, the myTapp team, committed to customer service and execution, turned the challenge into an excellent experience. May this be the first of many successful partnerships!”

Customer profile picture
Jr. Ferrer
Producer Responsible for F&B | Team Events

“When it comes to consumption management, inventory, and waste reduction, myTapp's self-service system is incredible.”

Customer profile picture
Bia Macedo
Colorado Brewery Sommelier | Company

Success stories

Learn about some of the cases that translate our impact into numbers.

See all
festa-do-peao-de-barretos-autosservico-para-escalar-o-bar-em-eventos-de-grande-porte
Jan 21 2026 6:23 PM

Festa do Peão de Barretos: autosserviço para escalar o bar em eventos de grande porte

Na Festa do Peão de Barretos, a myTapp foi aplicada como solução de autosserviço para suportar uma operação de altíssima escala, reduzindo filas, desperdícios e dependência de mão de obra temporária. O case mostra como tecnologia e padronização permitem manter controle e fluidez mesmo em eventos com dezenas de milhares de pessoas por dia.

Avatar user 1
Paula Fragoso Head de Marketing
camarote-spaten-na-oktoberfest-quando-o-bar-vira-ativacao-de-marca-com-o-autosservico-de-chope
Jan 21 2026 6:07 PM

Camarote Spaten na Oktoberfest: quando o bar vira ativação de marca com o autosserviço de chope

No Camarote Spaten da Oktoberfest, a myTapp foi utilizada como infraestrutura de autosserviço para eliminar filas, escalar o atendimento em open bar e transformar o ponto de consumo em uma ativação de marca interativa. A operação demonstrou como tecnologia, experiência e controle podem coexistir em eventos de grande porte.

Avatar user 1
Paula Fragoso Head de Marketing

The safe choice for innovation in self-service systems.

The technology that has already transformed the market. Made in Brazil with global standards of efficiency and design, we serve projects in all Brazilian states and in more than 10 countries.

Get in touch Learn more about myTapp
+660
Businesses impacted From independent operations to major brands in the hospitality industry.
Wall with myTapp beer taps at Wooden Floripa Airport
More than 6,000
Automated taps Monitored in real time, spread across bars, resorts, and events throughout the country.
+10
Years of experience A decade leading the digital transformation of self-service tap systems in Brazil.
Stage of the Motoweek 2025 festival with fireworks and a large audience

FAQ - Frequently Asked Questions

Do stations work well in temporary structures?

Yes. Our solutions are compact, designed for large events using a plug-and-play system, and suitable for indoor and outdoor areas.

Is it possible to integrate with the event's cashless system?

Yes. myTapp Fast integrates with the leading providers in the market.

How long does it take to install?

It depends on the solution contracted and the number of taps. But there is no need for complex construction work; our team takes care of everything.

Can the system handle peaks in demand?

Yes. Our system was built to handle high demand, and the smart taps are fast and effective.

What if there is a problem during the event?

myTapp has a qualified technical team available on site during the event.

Does myTapp work with existing beer dispensers or does it provide a complete solution?

Both. myTapp can be integrated with the beer dispensers already used at the event or operate as a complete solution, including beer dispensers and structure, according to the needs of the operation.

Does the system work at open bar events or events where there is no charge for consumption?

Yes. myTapp operates with fixed, variable, or no charges, such as at open bar events. Even without direct sales, the system improves the audience experience, reduces waste, and generates high visual engagement.

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