Smart draft beer dispenser: 4 reasons to adopt this technology

With the goal of democratizing beer consumption and ending the tyranny of being stuck with a 300ml glass of draft beer, myTapp developed self-pour draft beer, which is nothing more than the experience of customers pouring their own draft beer in whatever amount they want. Best of all, they pay only for what they consume and you, the bar owner, profit much more.

As if the innovation of having a smart draft beer dispenser were not enough to increase your profits, we have put together 4 more reasons for your bar to adopt this technology.

It is an attractive experience

In any type of business, it is important to invest in the customer's perception at the moment they come into contact with your brand. How they are welcomed by the bar staff, the feelings the place provides and their more direct contact with the product or service create engagement.

For many years, the tap was the private property of servers and bar owners. They stayed behind the counter and few people had access to it. As a result, it is common for many people to be wondering what it would feel like to pour a draft beer. It is normal to create a kind of magic around things that are not accessible at first.

For this reason, getting hands-on is an attraction, generates engagement and makes your establishment connect with the public in a distinctive way, even without a word being said. People consume experiences, not products.

It helps collect important data

How well do you know and think strategically about the sales of each of your labels? Maybe you think the obvious: the keg that runs out first was the one the public liked most. But who exactly was that public? Any specific profile? Does this audience always visit your establishment or only on a particular day?

These are questions that 99% of bars with a conventional model cannot answer. And it is not because of poor management or lack of awareness. It is simply due to a lack of accurate information.

How do I find my target audience? By working with a smart draft beer dispenser that has a system with cutting-edge technology “behind the scenes,” you get to know your customer in a practical and accurate way. This way, you can know, for example, the profile of those who preferred to drink Catharina Sour last Thursday night. The best way to stand out in the market is by improving each user's experience.

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It generates visibility for your business

Photo taken? Posted? Instagram updated? The attraction becomes a gateway to discovering that the smart draft beer dispenser goes beyond cool and different: it brings FREEDOM.

The usual ritual of going to a bar is: you arrive at the bar, sit down, are greeted by the server, receive a menu of draft beers and food and… dare or not dare? Spend R$20.00 on 350ml of draft beer, opening the door to doubt: “will I like it or not?” The smart draft beer dispenser with self-pour draft beer lets everyone have the freedom to consume the exact amount they want of each beer at each moment, paying proportionally for it.

This means opening the mind and the palate to new flavors, stepping out of the conventional, taking risks, discovering and becoming a much more regular consumer in the beer world and at your bar.

With the freedom to try new flavors, you now have in your establishment a consumer who is much more open to beer culture. Working with self-pour can give you the chance to test, vary and keep your audience much more in touch with different beer styles, learning much more and being integrated with beer culture.

Imagine, for example, that you have 08 self-pour taps in your establishment and dedicate 04 to fixed labels or styles, those you know are always consumed by your loyal customers. Your guarantee and your safety net are there! However, there are another 04 taps available to test, teach the public a new flavor and promote the experience of discovering something new.

It improves your team's effectiveness

How many people are on your team right now? No matter how many, it is very likely that at least one of them is assigned, almost exclusively, to pouring draft beer. What if you reassigned that same employee to strategic roles? They could be responsible for planning your promotions or even for studying how to pair the dishes and snacks you serve with the beer styles you offer.

Having a smart draft beer dispenser can be the gateway to making your team much more strategic than operational. Self-pour draft beer helps establishments speed up processes, reduce staff overload, and potentially increase profit – all while giving the business and the customer more control over the service process.

Working with a smart draft beer dispenser is synonymous with great success and can, above all, open a much broader view of your business and your audience. What do you expect from your establishment? How do you want to be perceived in the market? If those answers match the proposal of an intelligent self-pour system, you can count on myTapp to help you! So, what do you think?

Want to learn more about myTapp and how we can bring the technology to your establishment? Request a contact!

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