Alternatives for selling draft beer at the table without a beer tower!

It's no accident that the beer tower has become a symbol of fun in bars and restaurants. When we think of a group bar experience, the image that comes to many minds is a beer tower in the middle of the table, surrounded by friends, laughter and full glasses. myTapp decided to think about this experience and understand: is there an alternative to the beer tower? Is the beer tower the best option for your establishment? In this post, we will explore alternatives that can not only improve the customer experience but also optimize your business, with a spotlight on the tabletop draft beer dispenser with a self-pour system.

The challenges of the beer tower

Although the beer tower is popular, it also presents significant challenges, both for customers who want a way to split consumption fairly among the group and for the bar owner in terms of operations.

One of the most common problems is the discrepancy in the amount of beer each customer drinks. At a table, it's common for some people to drink more and others less. This creates an uncomfortable situation, where those who drink less end up paying for more than they actually consumed. This imbalance makes the beer tower a disadvantage for those who prefer to moderate their consumption, which can cause dissatisfaction and eventually hurt the customer experience.

In addition, maintaining beer towers can be labor-intensive. This equipment requires constant cleaning to ensure the quality of the draft beer, which raises operating costs, and we are already used to feeling distrust about how clean and sanitized this equipment is. There is also the problem of wasted beverage, whether from improper handling by staff or customers, or from inconsistent beer temperature over time.

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The consumption experience: is it really satisfying?

Another crucial point to consider is the experience the beer tower provides. Although the idea of having a large amount of draft beer available at the table seems appealing, in practice many customers report that this experience is not as satisfying as it could be. The beer can lose quality over time, and the lack of control over how much each person consumes can cause discomfort among friends. For a business to truly stand out, it is essential to deliver a memorable, delightful experience, something the beer tower, on its own, can't always offer.

Tabletop dispenser with self-pour: the smart alternative

If you are looking for a more efficient solution that really adds value to your business, the tabletop draft beer dispenser with a self-pour system is the answer. With this system, each table has its own dispenser, letting customers pour for themselves, in the exact amount they want, with no need to call a server.

Besides solving the problems mentioned above, the tabletop dispenser works as a showcase of innovation for your bar. This type of equipment not only attracts the attention of large groups interested in trying something new, but also turns your establishment into a meeting place where innovation and fun go hand in hand.

Gamification and customer experience

One of the most exciting aspects of self-pour draft beer is the possibility of gamifying the customer experience. Imagine letting consumers follow, in real time, a ranking of the biggest drinkers at the table, creating friendly competition among friends. This not only makes the experience more fun, but also encourages consumption in a natural, engaging way, creating an environment where everyone wants to take part.

Comparing the options

Let's compare the traditional beer tower with the tabletop dispenser with self-pour:

Implementation and maintenance cost: Although installing the tabletop dispenser may require a higher initial investment, maintenance costs over time are significantly lower compared with beer towers.

Ease of use: The customer experience is greatly improved with self-pour. Everyone pours the amount they want, eliminating the question of who drinks more or less, and without waiting for a server.

Profit potential: With a self-pour system, table turnover increases, which means more sales in less time. In addition, the novelty factor can attract more customers, curious to try this new way of consuming draft beer.

Innovation and attracting customers: The tabletop dispenser is not only a practical alternative, but also an attraction that sets your bar apart from the competition, delivering a unique, innovative experience.

Implementation and final considerations

Before moving to a tabletop dispenser system, it is important to consider a few aspects. Assess your audience's profile: are they open to new experiences? Does the physical space of your bar accommodate this change? And, of course, the initial investment should be weighed against the expected return on investment (ROI).

At the end of the day, the choice between the beer tower and the tabletop dispenser will depend on your bar's specific goals. However, if your aim is to improve the customer experience, increase operational efficiency and maximize profits, the tabletop dispenser with self-pour looks like the best bet.

Conclusion

The beer tower can still be a valid choice for many bars, but modern alternatives, such as the tabletop dispenser, offer advantages that go far beyond convenience. If you are ready to innovate and take your bar to a new level of service, installing a tabletop dispenser with self-pour may be the smartest decision you will make.

So why not consider this change? Explore the options, talk to bar equipment suppliers and see how you can transform your customers' experience, increasing satisfaction and, of course, your bar's profits. Surprise your customers by creating a varied and always innovative experience.

Self-pour draft beer and the myTapp Complete Solution make management easier, improve your customer's experience, cut expenses and waste, and attract customers through innovation! 

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