
Located in Goiás, Brazil, Rio Quente Resorts combines hotels and a water park in one of the largest tourism operations in the country. The complex receives about 1 million visitors a year, mostly families and couples.
The footprint is large: six hotels connected to the park, multiple leisure areas and consumption points spread far apart, a classic challenge for operations that need to deliver good service without creating bottlenecks.
Before adopting self-pour, the operation faced recurring problems:
In a resort of this size, every new bar is a cost, not just an opportunity.
myTapp was implemented with the goal of growing sales without growing staff, using technology as the quiet foundation of the operation.
The adopted model includes:
The system allows operation without a dedicated attendant, with automatic standardization of volume and foam head.
In addition, the operation now has:
For visitors, the change was clear:
The experience became smoother without feeling “automated.”
From the resort's perspective, the main gains were:
Self-pour became a growth lever, not an added cost.
The Rio Quente case shows that:
In hospitality, growing without losing quality takes planning, not improvisation.
Does it work in family environments?
Yes. The model is intuitive and well accepted by diverse audiences.
Does it reduce the need for staff?
Yes. Especially at bars and quick-service consumption points.
Can it operate in multiple formats?
Yes. The system supports beer walls, Wet Bars and mobile stations.
Does it help increase revenue?
Yes. By creating new points of sale without raising fixed costs.
Is it scalable for high season?
Yes. The operation adapts to higher traffic with predictability.
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Selected content to explore topics such as self-pour beer, customer experience, and operational efficiency, with practical lessons for decision-makers and those who follow market developments.
At the largest motorcycle and rock festival in Latin America, with about 800,000 people over ten days, self-pour beer kept pace with the event's growth without losing control. In the 2026 edition, the volume served rose more than 18% and the number of sales grew almost 29%, while operational efficiency went from 89% to 93%. The case shows how smart taps sustain beverage operations when the crowd arrives in waves.

In high season, the bar line is one of the biggest bottlenecks at a park or resort: visitors give up, miss out on the attractions and the operation loses sales. Self-pour beer ends the wait, cuts beverage service staff by up to 80% and reduces waste from about 15% to 3%, with real-time consumption data for management.

At a festival's peak, the bar line is where revenue slips away. Self-pour draft beer ends the wait, cuts service staff by up to 80% and reduces waste from about 15% to 3%. With real-time consumption data, the operation decides on the spot and sells more at the moment that matters most.

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