Brewpubs: the trend that brings a bar and a brewery together in one place

This type of venue has the entire beer production process on site, in the bar itself. That means fresh draft beer, high quality and practically straight from the source, with no distribution and storage logistics. How great is that?

What is a brewpub?

It is a model that is gaining strength in Brazil now, but is still far behind the United States, for example, where this culture is more established. The trend emerges as beer culture plants both feet on Brazilian soil and settles in as a lifestyle.
The differentiators are countless and revolve mainly around the product and the environment when we talk about the customer experience (you know, my role here is almost always to show you the consumer's perspective).

Atmosphere

Ambiance is an extremely important point! 

The brewpub has the power to bring a very interesting element to this atmosphere: sitting down for a drink while being able to see the large fermentation tanks through a glass wall or in a nearby space, for example, conveys an image and turns happy hour into an experience!
And this doesn't apply only to brewpubs, you know?! Imagine the experience of watching a sushi chef prepare your dish right in front of you. At the Japanese restaurant Benihana, in São Paulo, that experience happens and is a hit on social media.

Product

Do you know why the street-market pastel is so loved? Because it is made right there, on the spot! It's no coincidence that juice made from fruit at the venue is in higher demand than juice from pulp, and so on!
When a product is consumed in the same place where it is made, freshness and quality are higher and the flavor does not change.

[free webinar] The biggest difficulties in opening a brewpub

New releases

In addition, in the beer world, it is easier to evaluate a new recipe! We know that brewmasters love to test blends, make new additions and discover new possibilities. Honestly, I wish I were a little ant so I could sneak into the middle of these productions and try every single one, but we understand that not every recipe will be accepted by the public, right?!
At a brewpub, you can make a new flavor available for just a few days, gauge the public's reaction and evaluate calmly and accurately. However, it's worth making clear that, under the law, a brewpub has one big limitation: it cannot resell the product! 
In other words, the draft beer made on site has an exclusivity appeal (which can be used as a sales pitch and market differentiator).

Growler

In addition, you can explore one of the markets that has been gaining a lot of prominence lately: growlers, which are popular among craft beer lovers and used in various ways. We will talk more about them here soon.
Of course, being a brewpub or not is a personal choice and will depend 100% on what you intend for your venue. It is full of positives, but also has some negatives. Personally, I suggest you think carefully about what you expect from your business and, if this model is ideal for you, go all in and get the MOST out of what flavor experimentation and atmosphere can do for your venue!
And if you are thinking about opening a brewpub, check out our free webinar on the

Biggest difficulties for those who want to open a brewpub.

And if you need help standing out in the market, whether with a brewpub or any other business that sells beer, talk to us to find out how myTapp self-pour draft beer can give you a real edge!

I want it!