
In this article, you will learn about the advantages of opening a bar with myTapp self-pour beer, the aspects to consider when implementing it and how this technology can revolutionize your business.

Opening a bar is a dream shared by many entrepreneurs who want to enter the entertainment and hospitality market. However, growing competition demands constant innovation to attract and keep customers. One of the most promising and innovative trends in the industry is the use of technology to create automated bars.
myTapp's self-pour beer stands out as an efficient and attractive solution to transform the consumer experience and optimize bar operations.
Personalized and interactive customer experience
One of the biggest advantages of self-pour beer is the ability to deliver a unique, personalized experience to customers. With myTapp technology, customers can pour their own drinks, choosing among the various types of draft beer available.
This autonomy not only improves the customer experience, making it more interactive and fun, but also lets each person try different flavors and beer styles without having to wait for a server.

myTapp technology allows precise control over beer consumption. Each tap is equipped with sensors that monitor the exact amount of beverage poured, helping prevent waste and fraud. In addition, the system generates detailed sales and inventory reports, enabling more efficient and informed management of the business. Real-time sales tracking can help optimize restocking, ensuring popular drinks never run out.
Higher average ticket
By providing a more dynamic and interactive experience, bars with self-pour beer tend to encourage customers to consume more. Easy access to drinks and the curiosity to try different types of beer can lead to a higher average ticket per customer. In addition, the myTapp system lets customers buy credits in advance, which can generate immediate, positive cash flow for the bar.
Attracting a new audience
Bars that adopt innovative technologies, such as self-pour beer, tend to attract an audience more attuned to technological novelties. This audience values the convenience and personalization offered by automated systems, making the bar a modern, dynamic meeting place.

Space planning:
The bar layout must be carefully planned to integrate the self-pour stations in an efficient and accessible way. Self-pour areas should be distributed to avoid crowding and ease the flow of customers. It is also important to ensure there is enough room to install the necessary equipment, such as the automatic taps and payment devices.
Choosing the technology:
Choosing reliable, easy-to-use technology is crucial to the success of self-pour beer. myTapp offers a complete solution, with automatic taps, integrated payment systems and specialized technical support. It is important to evaluate the features offered, ease of maintenance and customer support before deciding on implementation.
Staff training:
Although self-pour reduces the need for employees to serve drinks, it is essential that the team is well trained to help customers use the technology. The team must also be able to quickly resolve any technical problems that may arise, ensuring a positive experience for customers.
Licenses and regulations:
Before opening a bar with self-pour beer, you need to check local regulations and obtain the necessary licenses. In some regions, there may be specific requirements related to self-service of alcoholic beverages that must be met to avoid legal problems.
Marketing and promotion:
Investing in effective marketing strategies is essential to attract customers to the new bar. Using social media, local influencers and opening promotions can help generate buzz and attract an initial audience. In addition, highlighting the innovation of self-pour beer can be an important competitive differentiator in communicating with customers.
Opening a bar with myTapp self-pour beer is an excellent opportunity to innovate in the entertainment and hospitality market. The advantages are countless, from a better customer experience to optimized operating costs. With proper planning and the right technology choice, you can create a smart, modern bar capable of attracting and retaining a varied audience.
Seriously, were you torn between the two?
Opening your bar with myTapp self-pour beer brings only benefits for the owner and customers. It makes the bar more accessible, innovative, fun and dynamic, improves consumption management and attracts customers!
In a world where convenience and personalization are increasingly valued, investing in technology for bars, such as self-pour beer, can be the key to the success and longevity of your business. So if you are thinking about opening a bar, seriously consider this innovation and get ready to offer your customers an unforgettable experience.
Get in touch with our consultants and secure this innovation for your bar!
Click HERE and watch the video and find out how myTapp can transform your business.
myTapp self-pour beer makes management easier, improves your customer's experience, cuts spending and waste, and attracts customers through innovation!
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Selected content to explore topics such as self-pour beer, customer experience, and operational efficiency, with practical lessons for decision-makers and those who follow market developments.
At the largest motorcycle and rock festival in Latin America, with about 800,000 people over ten days, self-pour beer kept pace with the event's growth without losing control. In the 2026 edition, the volume served rose more than 18% and the number of sales grew almost 29%, while operational efficiency went from 89% to 93%. The case shows how smart taps sustain beverage operations when the crowd arrives in waves.

In high season, the bar line is one of the biggest bottlenecks at a park or resort: visitors give up, miss out on the attractions and the operation loses sales. Self-pour beer ends the wait, cuts beverage service staff by up to 80% and reduces waste from about 15% to 3%, with real-time consumption data for management.

At a festival's peak, the bar line is where revenue slips away. Self-pour draft beer ends the wait, cuts service staff by up to 80% and reduces waste from about 15% to 3%. With real-time consumption data, the operation decides on the spot and sells more at the moment that matters most.

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