
Located in Campos do Jordão, Brazil, Acquamotion is an indoor water park focused on family leisure, with a large share of visitors concentrated in short periods of the day. Unlike open, spread-out resorts, the park operates with intense demand peaks, especially around the pools and rest areas.
In this setting, traditional bars quickly become bottlenecks: lines grow, the experience deteriorates and part of the consumption simply never happens.
Before adopting self-pour, the operation faced challenges common to water parks:
In parks, every minute of waiting reduces leisure time and directly affects how visitors perceive the experience.
The strategy was clear: bring consumption to the customer, instead of concentrating it in a few fixed bars.
myTapp was implemented with mobile self-pour stations, allowing:
The model shortened the distance between the customer and the product, increasing conversion without adding complexity.
The mobile stations were placed strategically in areas of high traffic and long stays. Using them is simple:
The operation stays stable even at peak times, with an average pour time of 20 to 30 seconds per cup.
Even with a compact setup, the numbers show a significant impact:
Self-pour went from being just a convenience to a distributed revenue lever.
For guests, the gains are clear:
In water parks, efficiency is not seen as just technology; it is seen as more leisure.
From an operations standpoint, the model brought strategic advantages:
The stations work as smart POS points, adaptable to the park's dynamics.
The Acquamotion case offers clear lessons for decision-makers:
In water parks, growth requires flexibility.
Does self-pour work in wet environments?
Yes. The stations are designed to operate safely in water park areas.
Can the points be moved according to traffic?
Yes. Mobility is one of the model's main differentiators.
Does it reduce the need for staff?
Yes. Especially at quick-service consumption points.
Can the system handle demand peaks?
Yes. The standardized pour keeps traffic moving steadily.
Does it help increase revenue?
Yes. By capturing consumption that used to be lost in lines.
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Selected content to explore topics such as self-pour beer, customer experience, and operational efficiency, with practical lessons for decision-makers and those who follow market developments.
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